representative work

Canadian Business Growth Fund Announces Investment in believeco:partners


On November 3, 2022, Canadian Business Growth Fund announced its minority investment in believeco:partners.

Founded in Calgary, Alberta, believeco:partners is among the largest owners, operators and builders of the foremost marketing, communications and engagement agencies. With international coverage and full-service capabilities, believeco:partners serves mid-market North American clients with digital marketing, social media, public relations and affairs, content and production, media services, strategy and research. As part of believeco:partner’s initial launch, they joined together six leading agencies – Venture Play, Argyle, Brightworks, Zync, Revolve and Castlemain, which will continue to serve its clients through three market-facing brands. The team will be led by a strong team of senior marketing and communications executives from both the industry and the founding agencies.

Cassels acted for Canadian Business Growth Fund.