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Cassels Authors Canada Chapter of the Chambers’ 2024 Pharmaceutical Advertising Guide


Jennifer McKenzie and Chandimal Nicholas have authored the Canada chapter of Chambers’ Pharmaceutical Advertising guide for 2024.

The guide, part of Chambers’ Global Law and Practice series, provides the latest information on:

  • the regulatory framework for pharmaceutical advertising
  • scope of advertising and general principles
  • advertising of unauthorized medicines or unauthorized indications
  • advertising pharmaceuticals to the general public
  • advertising to healthcare professionals
  • vetting requirements and internal verification compliance
  • advertising of medicinal products on the internet and through digital and electronic platforms including social media
  • inducement and anti-bribery
  • gifts, hospitality, congresses, and related payments
  • transparency for pharmaceutical companies
  • enforcement
  • veterinary medicines

The authors of this chapter gratefully acknowledge the contributions of articling student Shae Rothery.

Read the full chapter here.


Cassels also recently authored the Canada chapter for Chambers’ Patent Litigation and Trademarks & Copyright guides.