Jennifer is a frequent speaker on marketing and advertising law and intellectual property and has written extensively in these areas. She has spoken for organizations such as the Intellectual Property Institute of Canada (IPIC), Intellectual Property Owners Association (IPO), and the Ontario Bar Association (OBA).
She is a member of IPIC’s Forums & Seminars Committee, the International Trademark Association’s Unfair Competition Committee, and the Canadian Marketing Association’s Working Group on Cannabis Marketing.
Jennifer is recognized as a leader in the fields of both advertising and intellectual property law by such authorities as Chambers Canada, Lexpert, Best Lawyers and Who’s Who Legal.
Prior to joining Cassels, Jennifer was a partner at a leading intellectual property firm, where she led the Regulatory, Advertising & Marketing Group and co-led the Cannabis and COVID-19 Groups.