A recent Cassels Comment by Stephen Selznick and Steven Henderson has been published by Ad Standards in its monthly Market Intelligence report.
The article looks at recent changes to Ontario’s rules relating to the use of athletes and social media influencers in the advertising of iGaming intended to enforce and enhance the pre-existing prohibition on iGaming advertising that targets minors as a vulnerable consumer segment.
Ad Standards is the advertising industry’s non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. It administers, holds hearings concerning non-compliance with, and enforces the Canadian Code of Advertising Standards. The organization’s members include major advertisers, advertising agencies, media organizations, and suppliers to the advertising sector.