On June 4, 2024, Tiffany & Co. announced it will be relocating its Canadian flagship store currently located on Bloor Street to the corner location of the 1200 Bay Street building. The new flagship location will occupy two storeys in the building.
As part of the lease deal, Tiffany will have naming rights to the building, including the right to add branding to the top of the building’s south, east and north elevations.
Armen Khajetoorian acted for Tiffany & Co.