On June 11, 2021, the Hockey Diversity Alliance (HDA) and Kraft Heinz Canada announced that they have entered into a partnership to help support the eradication of systemic racism in hockey. Kraft Heinz Canada is committing $1 million over the next four years to support the HDA’s initiatives to make hockey more accessible for underrepresented communities. The goal of the HDA’s community programming is to help families mitigate the financial barriers to hockey, while also helping to create a unified and safe space for young children of colour to have fun playing hockey. You can find out more about the deal here.
Cassels acted for the Hockey Diversity Alliance.