On December 2, 2024, Simply Better Brands Corp.’s 100% owned subsidiary TRU Brands Inc. closed a new US $10 million secured credit facility with the BMO Corporate Finance Division, supported by the Export Development Canada (EDC) Trade Expansion Lending Program (TELP) guarantee. The new facility will be used to support the expansion of TRUBAR™ sales in the U.S., Canada, and other international markets, while also allowing TRUBAR™ to leverage its accounts receivable and inventory for borrowing.
Cassels acted for the BMO Corporate Finance Division.