On May 8, 2025, brand experts from the Cassels Intellectual Property Group, Goodlawyer, and a select group of GCs and in-house counsel shared insights and experiences on the trends and challenges facing brand owners in 2025 and beyond.
In his keynote address, Brett Colvin, CEO and Co-Founder of Goodlawyer, shared insights on how the Goodlawyer team built a business and leading brand for fractional in-house counsel services, including secondment placements within a very competitive market for Canadian legal services.
The brand experts at Cassels identified the most important factors in a successful brand strategy and provided concise analysis and actionable advice on implementing a winning brand approach.
This event included roundtable discussions which gave participants an opportunity to openly discuss their successes and challenges and benchmark their brand strategies in small groups with their peers.
Keynote Speakers
Brett Colvin, CEO and Co-Founder, Goodlawyer
Chad Aboud, Chief Commercial Officer, Goodlawyer
Cassels Speakers
Mark Davis
Stephen Selznick
Chandimal Nicholas
Steven Kennedy
Steven Henderson
For a copy of the presentation materials, please contact us here, or reach out directly to any of our presenters.