Sam Sokoloff (he/him/his) is a partner in the Franchise Law and Business Law Groups at Cassels. Sam’s practice focuses on providing real-time, practical advice to Canadian and international corporations on all matters relating to Canadian franchise law: from helping local startups develop their initial franchising programs, to advising some of the largest global corporations on their plans for franchise development and cross-border expansion in Canada.
Sam has extensive experience advising international and national franchise companies across a range of industries as diverse as apparel, food and beverage, personal fitness, health and wellness, automotive, hotels and hospitality, real estate, financial services, consumer goods, telecommunications, software and robotics, childcare and education, elder care, and more.
In 2024, Sam was recognized by the International Franchise Association (IFA) and the Canadian Franchise Association (CFA) as a Certified Franchise Executive™, an internationally recognized designation signifying a high-level of experience and commitment to professional growth and ethical practices within the franchise industry.
Sam is an active member of the CFA, holding positions on the CFA’s Brand Awareness Committee, 2025 National Convention Committee, and Member Onboarding Committee.
Sam received his Juris Doctor (J.D.) with an Area of Concentration in Intellectual Property, Information, and Technology from Western University’s Faculty of Law, where he currently acts as a guest lecturer for the first course in franchise law taught at a Canadian law school.
Sam was called to the Bar of the Province of Ontario in 2018.
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