Sam Sokoloff (he/him/his) is an associate in the Business Law and Franchise Groups at Cassels. Sam specializes in the areas of franchising, intellectual property (including copyright and trademark), entertainment, licensing, and advertising. Sam’s practice involves assisting clients with drafting commercial agreements, compliance with Canadian franchise disclosure legislation, as well as the protection, enforcement, and licensing of intellectual property rights. Through a secondment at Coca-Cola Canada’s head offices, Sam gained valuable experience with advertising, trademark, and sponsorship issues.
Sam received his J.D. with an Area of Concentration in Intellectual Property, Information, and Technology from the University of Western Ontario. During his time in law school, Sam was a Managing Editor for the Western Journal of Legal Studies and was the recipient of the Global and Intercultural Engagement Honour. During his last year of law school, Sam spent a semester studying international law at ESADE Law School in Barcelona, Spain. Sam additionally received his Bachelor of Management with an Honours Specialization in Consumer Behaviour at the University of Western Ontario before attending law school.
Prior to joining Cassels as an associate, Sam was both a summer and articling student at the firm.