Samantha Prasad has been quoted in the article “The Lasting Power of Old School Networking,” published by Precedent Magazine.
Writes Precedent: “If you’re a lawyer hoping to build up a book of business, isn’t it sufficient to just be good at your job? It would seem that, in many corners of the profession, the answer to that question is still a resounding no. The best lawyers know how to schmooze. Why? Because even if you’re a stellar advocate, you’re not the only game in town.”
For Samantha Prasad, Co-Chair of the Cassels Private Client Group, a key reason to network – beyond building up a robust network – is to establish trust with current clients. In her work, she often finds herself asking highly personal questions, says Sam: “For me to advise clients properly, I must know sensitive things about their lives. If those things come up organically while socializing, then I’ve done my job well. If they don’t, I must feel comfortable asking about them anyway.”