Christopher Horkins has been quoted in an article titled “What the New Finfluencer Guidance Means for Firms and Content Creators,” published by The Globe and Mail.
Writes Kelsey Rolfe: “Regulators are taking a greater interest in finfluencers, a move that may put investment industry firms that partner with online content creators on the hook for any investment information those creators post on their behalf.”
Chris emphasizes that investment firms should tread carefully, underscoring that “the main takeaway is, if you’re working with finfluencers, proceed with caution,” noting that firms partnering with online creators may be held responsible for any investment‑related statements those creators make on their behalf.
Read the full article here. (Subscription required.)
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You can also read our recent Cassels Comment on this topic here: “The Rise of Finfluencers: How Social Media is Shaping the Duties of Issuers and Capital Markets Participants in the Digital Age.”