On December 22, 2020, Serent Capital closed its growth investment in Book4Time Inc., a global leader in spa, wellness, and recreation management solutions for the hospitality market. Based in Markham, Book4Time provides cloud-based business management solutions for customers around the globe in the hotel & resort, casino, spa, and fitness industries.
Book4Time represents Serent Capital’s 7th platform investment in the hospitality space.
Cassels acted for Serent Capital with a team that included Andrew Reback (Tax), Nicola Geary and Lindsay Dykstra (Business), Stefanie Di Francesco (Employment & Labour), and Jason Arbuck, Lauren Grossman and Winda Chan (Banking & Specialty Finance).