On February 8, 2022, NorthStar Gaming Inc. announced an exclusive agreement with Canada’s first sports betting content network, the Parleh Media Group. As part of the agreement, Parleh will produce a wide range of dynamic sports betting-themed videos, podcasts and social media content. NorthStar will syndicate the content across its own properties and with third-party platforms, including the digital and social platforms of Torstar Corporation. Additionally, NorthStar will become the exclusive and official sportsbook and casino affiliate partner for Parleh’s owned and operated digital channels in Ontario. The agreement further advances NorthStar’s position as a convergence leader in media and regulated online sports wagering in the Canadian market.
Cassels acted for NorthStar.