On September 28, 2018, Coca-Cola Canada Bottling Limited (“CCCBL”), a joint venture established between prominent businessman Larry Tanenbaum O.C. and Junior Bridgeman, a former NBA player, entrepreneur and owner of Kansas City-based Heartland Coca-Cola Bottling Company, completed its acquisition of Coca-Cola Refreshments Canada Company (“CCRC”) from Coca-Cola Refreshments USA, Inc., a subsidiary of The Coca-Cola Company.
CCCBL continues to employ 5,800 CCRC employees and is responsible for all Coca-Cola bottling and distribution operations across Canada. CCCBL will continue to offer a wide variety of beverages, including some of the most popular brands in Canada.
Cassels provided regulatory, environmental, real estate, employment, trade and licensing advice to The Coca-Cola Company with a team that included Chandimal Nicholas, Alison Manzer and Richard Ngo (Regulatory/Licensing), Signe Leisk, Adrianna Pilkington and Meghan Rourke (Environmental and Real Estate), Laurie Jessome and Caitlin Russell (Employment) and Brenda Swick (International Trade).