representative work

Canopy Rivers and Kindred Launch Strategic Alliance to Elevate Products & Brands

10/24/2019

On October 23, 2019, Canopy Rivers Inc., a venture capital firm specializing in cannabis, entered into a strategic alliance with Kindred Partners Inc., a specialty cannabis brokerage and services company. Pursuant to the agreement, Canopy Rivers’ portfolio of current and future licensed producers will have access to Kindred’s brokerage, marketing, and brand-building services. Kindred will also provide strategic benefits through its brokered distribution to Canopy Rivers’ portfolio companies at scale via Kindred’s already established national sales platform.

As part of the strategic alliance, Julian Burzynski, Regional President of Breakthru Beverage Canada, has joined Canopy Rivers’ Strategic Advisory Board.

Cassels acted for Canopy Rivers with a deal team that included Jonathan Sherman and Luke Woolford (Business and Cannabis).